Social Media Marketing The Fast Food Industry Essay

Social Media Marketing Strategy in the Fast Food Industry The fast food industry is one of the largest industries in the United States. The industry has been growing at a very fast rate over the past few years and shows signs of slowing down. The industry’s growth has been fuelled by intensive media campaigns and the country’s love for fast food. Social media marketing has also fuelled the growth in the fast food industry. With fewer advertisements on television, fast food chains have invested heavily on social media advertising as a way of reaching a wider audience. Social media platforms such as Facebook, Twitter, LinkedIn and Youtube are some of the popular avenues used by fast food restaurants to market their products. Different companies use different social media marketing strategies. However, the end goal is the same; to increase sales. In this perspective, it is important to examine how fast food companies use social media as a marketing tool and whether it has been successful or not. Reasons Why Fast Food Restaurants use Social Media One of the key reasons why fast food restaurants use social media is to increase their target market. Social media platforms have opened up the world in such a way that whatever is posted on these platforms reaches a global audience. Looking at some of the fast food restaurants social media pages reveals that they have millions of followers, from all over the world. Through social media, they are no longer limited to the localShow MoreRelatedMarketing Plan For Taco Bell1556 Words   |  7 PagesExecutive Summary Taco Bell is a mainly national fast food restaurant specializing in Tex-Mex cuisine. Taco Bell is a subsidiary of Yum! Brands, Inc. They serve over 2 billion customers each year and have over 6,500 restaurants, with about 80% of them being owned independently as franchises. Vision Mission Vision – Taco Bell will grow into the largest fast food provider of Mexican style cuisine in emerging markets. The brand will have an established presence in Asia, South America, and AfricaRead MoreLasting Effect Of Marketing On Children Essay1623 Words   |  7 PagesLasting Effect of Marketing to Children In the past few decades, fast food companies has invested heavily in advertising to children and young adults, in return they’ll become the future of consumers of the next generation prolong business profits. Children between the ages 8 to 12 years old are exposed highest to fast food media marketing and those years are critical stages of development as this forms their eating habits for adulthood. Fast food corporations are utilizing all sources of outletRead MoreMarketing Environment Analysis1338 Words   |  6 PagesRegulatory Regulations around food trucks can very wildly depending on locations. 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And also finds out that how they can improve in employees, quality or the advertisement. It also conducts swot analysis for marketing success. McDonalds sets up their marketing strategies according to swot analysis. McDonalds started improving their menus according to their customers needs. AndRead MoreObesity in America: Fast Food Restaurants are NOT the Problem918 Words   |  4 PagesWith the continued growth of fast food restaurants, low priced food, and fast friendly service, these restaurants have become very appealing to the average consumer. With this increase in popularity, there has come many problems for these companies associated with the fast food industry. These stores are being blamed for the rise of obesity and other health issues in America; leading to many wanting a ban or probation on these fast food restaurants. The Government has stepped in on this issue and

Biology Of Disease And Therapeutics - 1386 Words

MSc Biomedical Science Edinburgh Napier University Biology of Disease and Therapeutics Coursework Part A 2015 QUESTION A - DATA HANDLING EXERCISE Below are data from a Phase 2, randomised, double-blind, placebo-controlled clinical trials, testing the effectiveness of two doses of a new drug designed to lower glucose concentrations in patients suffering from type 2 diabetes. In each trial, patients with Type 2 diabetes were randomised to receive one of two doses of drug or matching placebo once daily for 10 weeks. Whilst the drug has been well tolerated in earlier testing, it has been noted that higher doses are associated with unwanted side effects such as dizziness and nausea. Table 1. Demographics of Clinical Trial Participants (n=18) Patient details Trial drug: Napsentan Total number 18 Male 10 Female 8 Age 50-72 years Source: Fictitious data, for illustration purposes only Table 2. Trial 1 data (Napsentan) Group Plasma glucose (fasting) before treatment (mmol/l) Plasma glucose (fasting) after treatment (mmol/l) Placebo (n =6) 7.32 7.28 7.42 7.36 7.68 7.54 8.10 7.89 7.96 8.02 7.63 7.56 100 mg Napsentan (n = 6) 7.52 6.15 7.34 6.32 8.14 6.08 7.66 6.53 7.58 6.32 7.92 6.05 300 mg Napsentan (n = 6) 7.36 6.02 7.34 6.31 7.65 6.02 8.21 6.46 7.12 6.04 7.03 6.11 Source: Fictitious data, for illustration purposes only QUESTION A A1. Explain why it is important to have randomised, double-blind, placebo-controlled clinicalShow MoreRelatedThe Use Of Biosynthetic Organisms761 Words   |  4 PagesEach time a new human disease is discovered, the scientific community attempts to find a way to cure it. The success of almost all medicines can be found in their molecular mechanisms. It is not abnormal for therapies to alter the way the human body or an invasive organism functions. 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Overseas Expansion for Case Study of Mcdonald - myassignmenthelp

Question: Discuss about theOverseas Expansion for Case Study of Mcdonald. Answer: Overseas expansion is now very common with many small and large size organizations. This is full of opportunities to many while on the other hand it offers bunch of challenges as well. Despite the fact there is an incrementing trend in the overseas expansion. The expansion has benefitted the many while on the other side it has challenged the survival of few others (Pan et al. 2017). McDonald is no other exception. The company has started its journey from being just a family burger to become a global recognition (Hak and Gr?bosz 2016). The study shows a brief journey of McDonalds to the position it is at present. Moreover, the main purpose of this assignment is to understand the process of internationalization through the example of McDonalds. Types of Motivation had kept on changing with McDonald. They had initially used the traditional motivation, which is one of the kinds of motivation. McDonald had used traditional motivation while the company was in the stage of resource seeking and market seeking. The first international expansion came in the year 1967 when it opened up its store in Canada. The expansion occurred when McDonald has successfully crossed the resource seeking stage after 27 years of its establishment. After 27 years of the establishment, the company had felt the necessity to look for the market seeking strategy and therefore, it started its operations in Canada (Hutchinson, Singh and Walker 2012). The company had also used emerging motivation through competitive positioning and global scanning. The company had shown their extensive focus on the emerging markets, which is why it had used the competitive positioning and global scanning strategy to capture the target market. McDonald is very less active wit h the competitive positioning strategy as they are almost the same across the globe. However, minimal level of differentiation can still be found in the company. For example, McRice in Indonesia is a food that suits the food culture of the people living in Indonesia (Budiman 2012). McBeers are sold in Europe and Asia to satisfy the cultural beliefs of people living in those regions (King et al. 2012). Global scanning is the other strategy that McDonald has used to expand into the international market. McDonald has been sequential in approaching to the various international centers. Global scanning has actually helped the company expand to the various international markets at a very appropriate time. For example, McDonald started its expansion in the year 1967 in the closest markets. Later on, it moved to more distinct nations. The maximum expansion happened in the period of 1990s when there was political, technical and economic changes on a global scale. However, the expansion proce ss slowed down after 2000 due to international economic downturn and due to some internal issues (Badal 2017). Prequisition or prior to expanding into the global market, McDonald use to adopt a specific strategy such as providing location specific advantages. It is specific to McDonald that they provide location specific advantage to customers to grab their attention. For example, they have not used beef in preparing their food just to encourage the beliefs of a large group living in the country. Another example is of targeting both the lower and the middle income group as their population is very high in the country. In doing so, the company has actually targeted a mass population (Gerhardt, Hazen and Lewis 2014). Another example is of differentiation in their foods, which they bring to satisfy the requirements of diverse customers across the globe. One of such examples is that they offered McRice to the Indonesian people (Zhang and Zhou 2012). The process of expansion had started in the year 1967. The company had first entered into Canada. By doing so, it actually followed the Uppsala model, which guides for a sequential expansion into the global market. McDonald is one of few such companies that have set trends for some useful strategies such as Franchising. The concept was very new to the fast food industry when McDonald took the full advantage of it and expanded into the United States. The company had used three methods to operate locally and expand to international markets. Those three methods are franchising, joint ventures and wholly owned outlets. The first franchising operation had started in the year 1953 with Arches Logo in Phoenix, USA. However, it has also used wholly owned outlet strategy depending on the external environment in the target market. They have adopted this technology in Mexico and the United Kingdom (Steenkamp 2014). The company has planned to refranchise approximately 4,000 restaurants. This wil l take their worldwide franchised percentage to around 93% (Forbes.com 2017). According to the Uppsala model, McDonald has constructed its international expansion in both the sequential and strategic mode. It first entered into Canada as it is very much close to the United States in terms of culture. Later on it moved to a little distinct society such as the European countries. At the very end, they moved to an entirely distinguish society such as the Middle East and the Asian countries (Sameer 2012). McDonald has used two strategies to expand into the international markets. Franchising and Wholly Owned Outlet are the two dominion concepts that the company had used. The dominion of these two factors encourages a fact that McDonald feels less secured with the Joint Venturing. However, it has still opted for joint venturing as it did in India and China (Zhang and Zhou 2012). Franchising has always remained a dominating strategy for McDonald; however, they have used a Wholly Owned concept in some parts of world such as Mexico and the UK. This has happened because the respective governments did allow franchising option (Abdelgawwad 2012). The dominion ride of McDonald has been challenged immensely by various local and international fast-food brands. The dominion has been challenged by many such as Starbucks, Subway, KFC and Burger King. The utmost competition from the rival companies and the changing perceptions of millennial customers has both contributed to a negative progression of the McDonalds business (Shen and Xiao 2014). The circumstances are very hard to displace; however, an alternative option can be taken to remain solid in the ever rising competition. It is recommended that the company should stick to what has helped it become the leading fast-food brand at the global platform. The setbacks have probably come from ample of changes in the menu that has been offered to the customers. It can be concluded that it is full of opportunity if a company wish to expand into the international market. On the other hand, the various international markets are also full of challenges. The fact has been clearly understood from the journey of McDonald Company. It is therefore advised to take cautious move and trusting the self-potential elements to remain competitive and selling in the market. References Abdelgawwad, M.A.A., 2012.Quality management: success and failure factors for new global product development in global quick service restaurants: a case study of McDonald's Egypt(Doctoral dissertation, Cardiff Metropolitan University). Badal, P.A., 2017. McDonalds Corporation-2015 (MCD). Budiman, A., Chhor, H., Razdan, R. and Sohoni, A., 2012. The new Indonesia consumer. Forbes.com. 2017.Forbes Welcome. [online] Available at: https://www.forbes.com/sites/greatspeculations/2017/06/09/why-investors-should-not-worry-about-mcdonalds-declining-revenues/#4aa2cd483144 [Accessed 6 Nov. 2017]. Gerhardt, S., Hazen, S. and Lewis, S., 2014. Small Business Marketing Strategy Based on McDonald's.ASBBS Proceedings,21(1), p.271. Hak, A. and Gr?bosz, M., 2016. International expansion based on Uppsala modelcases of McDonalds and Sfinks Poland.Zeszyty Naukowe. Organizacja i Zarz?dzanie/Politechnika ?dzka, (63, nr 1207), pp.45-57. Hutchinson, D., Singh, J. and Walker, K., 2012. An assessment of the early stages of a sustainable business model in the Canadian fast food industry.European Business Review,24(6), pp.519-531. King, G., Mattos, J.C.S., Mulder, N. and Rosales, V., 2012.The changing nature of Asian-Latin American economic relations. ECLAC. Pan, F., He, Z., Sigler, T., Martinus, K. and Derudder, B., 2017. How Chinese financial centers integrate into global financial center networks: an empirical study based on overseas expansion of Chinese financial service firms.Chinese Geographical Science, pp.1-14. Rowley, B. and McMurtrey, M.E., 2016. McDonald's and the Triple Bottom Line: A Case Study of Corporate Sustainability.Journal of Strategic Innovation and Sustainability,11(1), p.33. Sameer, S.K., 2012. Strategy and Repositioning the Brand McDonalds in India.International Journal of Scientific and Research Publications,2(9), pp.1-5. Steenkamp, J.B., 2014. How global brands create firm value: the 4V model.International Marketing Review,31(1), pp.5-29. Zhang, Q. and Zhou, L., 2012. Cultural adaptation pattern analysis of McDonald's and KFC in the Chinese market.

The Fabulous Button Sisters free essay sample

Michelle was living with her aunt, because her mom was trying to make a breakthrough in Hollywood as a celebrity, and couldn’t have Michelle with her, because she was very young when she had Michelle and she would lose her status if she had hers kid with her. When Karen’s former best friend came back from her sick leave Michelle had made Karen her best friend-. Karen still wanted to be friend with Connie, but not in the same way as before- At the same time Micelles was making a booking to every party at the club and helped Karen to get style. They turned in to be the â€Å"Fabulous Button Sisters†. Later Michelle had decided that they were going to dress up as buttons. Karen in brown and Michelle in white- Michelle said to Karen that all they had to do were to go to America were Micelles mom was living. We will write a custom essay sample on The Fabulous Button Sisters or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Karen’s parents were getting worried because of the influence Michelle had on her. She seemed fading away said the parents. Michelle kept controlling Karen. The next step was a diet to get a good shape, which was an idea from one of her aunt’s magazines. Now it was time for the 2 girls to show the city the â€Å"Fabulous button Sisters†. Michelle called Karen’s home and said that he was by the corner in ten minutes, but when Karen came to the corner, she could see that Michelle didn’t have the clothes on which they have agreed on. The first Michelle said was that her mom wanted her to join her. Karen didn’t answer at once because she was confused about Micelles outbreak; she thought that she was going with her to the American. But Michelle had forgotten about their arrangement. So things turned to be the ordinary. Michelle kept sending letters to Karen. Karen saw that the letters from Micelle? mother wasn’t from Hollywood, but Birmingham and the letters Michelle wrote now were also from Birmingham, but one thing she learns from here, was to take ownership of something. Characterization of Karen. Its about Karen she is the main character in this story. She is an ordinary girl, there is down to earth but not so confident with herself when Michelle turned up in hers life she gets controlled a nd manipulate, because Karen get blinded of all the things that Michelle told here. Karen change her behavior after she gets friend with Michelle, so Michelle can be proud of here. In the end of the text Karen realizes how mean Michelle had been to her, and how she didn’t care for Karen with all the lies and the letters there was sent from Birmingham not Hollywood, but Karen misses the control it’s like a part of her Is missing. Michelle’s behavior She is not a very nice girl she take control over Karen instantly and lies about her life, it could be that she have a lot issues to handle and she reflects her unhappiness to order. What is friendship? For me friendship is many things, you have good friends and some that just are friends but not so close. In general friendship is an important thing in our life’s, it is necessary to have another person that you are comfort with and can trust, but it’s have to go both ways to have a healthy friendship. In the text with Karen and Michelle we can see a unhealthy friendship, because there is no truth and manipulation, which tells us that Karen was honest to the friendship, but Michelle was looking for someone there could make her feel better. So you can might say that equal persons with nearly the same values in life matches the best.