Wal-Mart, Target and Kmart Essay Example | Topics and Well Written Essays - 500 words

Wal-Mart, Target and Kmart - Essay Example Kmart has a long history; recently it is trying to emerge from bankruptcy reorganization. Kmart is slowly losing its customers to Wal-Mart. Before being bankrupted Kmart was the second best retailer after Wal-Mart. Both companies used different strategies to outsmart each other. They tried different strategies to woo the customers. After coming out from bankruptcy Kmart found that it has lost most of the customers to Wal-Mart and other retailers like Target. Its total net profit also declined considerably. Target took this opportunity to its full advantage and started aggressive campaigning. Though the think tank of Target knew that most of Kmart's customers would go to Wal-Mart rather than coming to Target's stores, they started slashing the prices of the products and announced heavy discounts on them. They used innovative ideas to woo the customers. To maintain its top position Wal-Mart used to slash the rates so that when customers come to purchase the items would buy other products also. These items were termed as loss leaders. Most of the middle class families are Wal-Mart's customers. Target aimed at upper middle class. Because of this stiff competition between Wal-Mart, Kmart, Target, Costco, etc., customer has wide range of choices to choose. Customer can buy products at discount rates.

International Business Essay Example | Topics and Well Written Essays - 4000 words - 1

International Business - Essay Example Our baby foods will include fruits, vegetables, meat, chicken and rice. They would all be full of nutrition and will fulfill baby’s body growth needs. The company will have 3 main units; the baby food unit, clinical nutrition department and the research and development department. They all will work simultaneously analyzing the market needs and improving the product. European Union; which is the union comprised of 27 member states of Europe has set rules and policies for the business which have to be adhered by the company. The company has devised few strategies which would help it in the stage of final implementation of the project. The company’s aim is to manufacture and sell the baby food for the baby’s from age 4 months to 2 years. Our intention is to produce premium quality food which fulfills the hygienic standards and is full of nutrition’s for the baby, keeping in mind his growing needs. It will be a new experience for the company to enter into a new market, thus realizing its needs it has signed partnership agreement with local manufacturers Mr. Z and Mrs. Z who will help in implementing appropriate strategies, plans and provide necessary knowhow to the company about the local market. The profits will be shared in the ratio of 20:80, 20 % to Mr. and Mrs. Z and 80% to the company. Furthermore the company will finance the projects and Mr. and Mrs. Z will aid in selling the products to local retailers. The company will require setting up its factories in Europe in order to manufacture baby food, thus it has decided to enter Europe in 2 countries; United Kingdom and Spain. It has planned to establish its factories in London and Madrid respectively. As being capitals these two places are easily accessible with transport facilities and there is ease of goods availability. In addition they are busy cities and will attract